about Us

The Practice Coach Story

Better Golf Through Smarter Practice

Practice Coach is the premier digital coaching app designed to elevate golfers of all levels. By integrating cutting-edge motor learning science with personalized AI-driven coaching, it offers tailored training programs that seamlessly fit into your lifestyle—whether you’re balancing studies, work, or other commitments.

Train Smarter with Motor Learning Science

Ditch outdated practice myths and guesswork. Practice Coach is built on the latest motor learning research to accelerate your development. Each session is tailored with proven drills that promote real skill transfer—so you get better, faster.

World-Class Practice Design, Now for Every Golfer

Until now, structured, high-level practice plans were reserved for the pros. Practice Coach brings expert-designed training to golfers at every level, combining decades of elite coaching with cutting-edge methodology.

Machine Learning That Adapts to You

Great practice isn’t one-size-fits-all. Practice Coach uses machine learning to identify your unique strengths and weaknesses, then dynamically adjusts your training plan to match your progress—so your game never plateaus.

Why The Practice Coach APP ?

Practice backed by science. Designed for results.

Motor learning is the science behind how we develop movement skills. Practice Coach brings that science to your game—combined with machine learning that adapts as you improve.

We track what you’ve practiced, how you performed, and how you played on the course. Every rep counts.

Using that data, Practice Coach builds smarter practice plans—focused on the specific skills that will lower your scores.

Short on time? Just getting started?
No problem. Practice Coach customizes your routine based on your schedule, skill level, and practice environment.

 

The Myths vs. The Science of Practice

Most golfers practice the wrong way. Here’s why.

Myth: You need to be perfect in practice.
Myth: Repetition leads to consistency.
Myth: Avoid mistakes at all costs.

These ideas sound helpful—but they’re actually holding you back.

Practice Coach helps you replace outdated habits with proven motor learning strategies. You’ll stop wasting time on drills that don’t transfer to the course.

Start practicing like you play.
We guide you through smarter, more focused sessions that develop real skill—so your practice shows up under pressure.

Results don’t come from doing more. They come from doing it right.

Our Visionaries

Practice Coach was created by a leading expert in motor learning science and a Golf Digest Top 100 coach—professionals who’ve helped tour players, collegiate athletes, and top juniors reach peak performance. Now, that same high-quality practice is in every golfer’s hands.

  • Dr. Will F. W. Wu: Serving as the Director of the Center for Sport Training and Research (STAR), and professor at Long Beach State University, Dr. Wu specializes in optimizing sports performance using motor learning strategies. His expertise has benefited players on the PGA, DP and Korn Ferry Tour, including numerous top 100 golf coaches.
  • John Dunigan, PGA Master Professional: As the Director of Instruction at Applebrook Golf Club in Malvern, PA, John brings over four decades of coaching excellence. Recognized as a Golf Digest Top 30 and Golf Magazine Top 100 teacher, he co-created The Skilled Coaching Alliance, blending motor learning science with practical golf techniques.

Together, they’ve developed Practice Coach to provide golfers with dynamic, adaptable training that evolves with your game, ensuring continuous improvement and peak performance.